• Cushing

The Changing Face of Advertising

With consumers continually shifting to mobile conveniences, mass media advertising is at an historic crossroads. Explaining what no longer works and why, author of Pay No Attention to That Man behind the Curtain: How Technology Has Made Traditional Advertising Obsolete, Pat Griffin (father of J.P. ’07 and Tyler ’10) addressed the Cushing community in an informative and interactive all-school assembly on December 3rd. With over 30 years in the advertising business (working for such clients as Coca-Cola and Blue Cross Blue Shield) Griffin explained how technology has changed the way corporations need to advertise and market to what has become a completely new generation of consumers. Griffin is chairman of NH-based Griffin York & Krause, a marketing innovation company.

Cushing Academy

39 School Street
Ashburnham, Massachusetts 01430

Cushing Academy

Cushing Academy exists for students and develops curious, creative, and confident learners and leaders. Founded in 1865, Cushing is a co-ed, college preparatory boarding and day school for students in grades 9-12 and PG. Our students, who come from over 30 states and 30 countries, excel in our outstanding academic, art, and athletic offerings. We welcome you to visit our community and beautiful 162-acre campus in Ashburnham, Mass., just one hour from Boston, to experience all that Cushing has to offer.